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General Objective

To valorize and to promote slow tourism forms in Italian and Slovenian areas, characterized by naturalistic and environmental elements and by “water” elements, through joint and integrated actions.

Specific Objectives:

  • to introduce new philosophy – slow tourism
  • To strengthen and improve tourist resources
  • To improve the accessibility and the utilization of tourist resources connected with water following a “slow” philosophy;
  • To promote slow tourism forms and structure eco-sustainable niche tourist products;
  • To integrate and put on the net environmental and rural resources for the joint and integrated development of tourist potentials; to organize a “Slow Tourism” net in Upper Adriatic cross border area;
  • To develop a common market strategy and place the program area at international level; to promote sustainable mobility forms;
  • To create new opportunities for the local population in nature and environmental tourism sector